LA-based skate apparel company, GEO (aka The GeoMetro Party) made a smart move last week harnessing the creative mind of Bryce Wettstein as their new Style Director. The Encinitas high schooler will play an integral role in the “Female Forward, Worn by All” brand, which started as a pop music warehouse party and evolved into a clothing brand carried by major retailers. Bryce will help set the tone for GEO’s products by stewarding the brand’s inclusive, community driven values and insert that signature Wettstein style into an original clothing line.

Being welcomed into the GEO Fam feels like coming home but I’m not surprised because that’s how GEO makes everybody feel. I can’t wait to begin this exquisite adventure.

GEO is female-forward skateboard and apparel brand based in Los Angeles, California. What originally started as a pop music warehouse party and then skate meetup known as Free the Streets soon evolved into a fully fledged retail player last year when the brand began to collaborate with skaters, artists and musicians on skateboard and clothing collections. Their endeavors subsequently caught the attention of national retailers such as Urban Outfitters, Tillys, Dolls Kill and Eastern Skateboard Supply keen to carry the brand in their stores. GEO is also proud to nurture a number of philanthropic partnerships with non-profits such as Boarding Breast Cancer, Exposure Skate, The Poseiden Foundation and The Grammy Foundation.